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 Brand Concept

BRAUN was provoked a kind of revolution with household appliances.

The ultimate molding beauty not to fade was made up based on philosophy of "Less,but better" of great master Dieter Rams.

I am consistent in "functionalism", and the household electrical appliance of BRAUN which produced a lot of innovative designs continues still attracting a designer and a collector as the molding thing that there is not of fading.